Picking is a startup that operates as an intermediary between food supplying companies and users eager to purchase attractive products at discounted prices before their expiry date. The Picking application aims to motivate users to buy products close to their expiry date through discounts and rewards, all within a specific period of time.
This initiative not only offers economic opportunities to consumers, but also contributes significantly to the reduction of food waste by encouraging the purchase of products close to their expiry date. With Pickings, the food supply chain benefits by optimizing the distribution and sale of products, while consumers enjoy attractive offers and actively participate in the fight against food waste.